AD COUNCIL “LOVE, YOUR MIND”

A lot of men, especially Brown and Black men, struggle with mental health issues but rarely seek out the help they need. At the same time, they look up to sports figures who rise up challenges. "Love, Your Mind" teamed up with 11 professional sports leagues and organizations to encourage fans to prioritize their mental health. This campaign harnesses the culturally influential power of sports by convening sports leagues and organizations to share mental health rituals and stories to normalize talking about and taking care of our mind.

The campaign achieved 15M online views, including 3.5M organic views through social media and 11.6M from donated YouTube ads. With 16K TV placements valued at $2.1M, the campaign aired during major sports events like the NBA Draft and NFL preseason, making a strong impact on mental health awareness.

Awards: 1 Silver and 2 Bronzes at the Shorty Impact Awards, Silver Anthem Awards