The All-New Lexus GX
For the launch of the GX, Lexus created two spots that appeal to the Hispanic and Black audience in authentic ways. For the Hispanic segment, “Core Memories” tells a story about legacy and how it’s shaped by the memories and traditions we create. With the Lexus GX, those can now include the great outdoors. In “Pure Black Joy”, fathers and thier sons find ways to stay connected and proudly embrace their #BlackBoyJoy