Mcdonald’s All-American Games: LEGACY BACKBOARDS
In order to connect with multicultural Gen Z audiences, McDonald's wanted to bring new life to their All American Games. In collaboration with the artist Albert Lee, we created a series of basketball backboards that celebrated iconic moments in the McDonald's All American Games history and placed them in 4 cities. Through AR, local basketball players were able to see the backboards come to life. The AR experience also featured a spot that launched the campaign and was voiced by WNBA superstar Candace Parker.
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