Corona Refresca “Let flavor reign”
Corona Refresca broke through an oversaturated and confusing market by appealing to Latina and Black women. This campaign recognized that while Latina and Black women consistently prioritize others in their lives, they are still eager to celebrate themselves, embrace their individuality and cultural roots. “Let Flavor Reign” celebrated this audience as the Reinas and Queens that they are, within a vibrant, tropical universe inspired by the flavors of Corona Refresca.