CHIRLA “Turn Ignorance Around”
A campaign for CHIRLA (Coalition for Humane Immigrant Rights of Los Angeles) flips around the insults Donald Trump aimed at Latinos during the 2016 election season. In the first 3 weeks, the video went viral with over 15 million views, 1 million shares, thousands of comments and over $3MM in free earned media. Hundreds of t-shirts were sold on the #TurnIgnoranceAround website and people all over the country customized their own shirts and posted their photos over social media. I partook in the design direction for the t-shirts, as well as graphics for the website.
Nominated for the Hispanic Campaign of the Year by the Association of National Advertisers (ANA).
