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The Water Project

The Water Project

In order to bring attention to this organization, a staged “event” was planned at which filmgoers had no choice but to watch, but not without an unusual twist. Without spending any dollars on media, we reached more than 1 million views on Youtube and 250k on the Water Project Facebook Page. I was involved in the art direction of art cards of the movie theater video, as well as the graphics for the water bottles.